ABOUT PRIMAFIT

For more than four decades, PrimaFit has helped shape the fitness industry in Indonesia by bringing world-class fitness equipment, professional education, and complete fitness solutions to individuals, businesses, and institutions.

From commercial gyms and five-star hotels to Pilates studios, residential developments, corporate wellness spaces, and home gyms, we combine global brands with local expertise to create fitness environments built around how people train, perform, and live.

OUR STORY

PrimaFit was established in 1988 with a vision to bring leading international fitness equipment brands to Indonesia. Over the years, our experience has grown alongside the country's fitness industry, from supplying equipment for hotels, resorts, apartments, and commercial fitness clubs to developing solutions for homes, studios, workplaces, and wellness environments.

As the industry evolved, so did PrimaFit. We expanded beyond equipment distribution to provide a more complete approach to fitness, including consultation, equipment selection, gym planning, installation, education, and after-sales support. Our commitment to education also led PrimaFit to introduce internationally recognized fitness instructor certification programs to Indonesia, helping fitness professionals develop their knowledge and skills while contributing to the growth of the local fitness industry.

Today, PrimaFit continues to connect people and businesses with better ways to train, move, recover, and build healthier lifestyles.

What We Do

We provide fitness solutions tailored to different spaces, goals, and users such as:

• Home Fitness
• Commercial Fitness
• Pilates
• Performance
• Recovery & Wellness
• Education

Global Brands Partners

PrimaFit partners with established international fitness, Pilates, performance, wellness, and technology brands to bring proven solutions to the Indonesian market.

Our role goes beyond making products available. We help customers understand the differences between equipment, identify the right solutions for their requirements, and provide local support throughout the ownership journey.

Our portfolio includes brands across commercial fitness, strength and conditioning, Pilates, performance, recovery, wellness, and fitness technology.

Selected brands include: Life Fitness, Hammer Strength, Centr, Torque, Merrithew, Align-Pilates, TRX, Polar, and other leading international fitness brands.

With global products and local market knowledge, PrimaFit helps customers make more informed decisions for their fitness spaces.

Our Commitment

Helping Indonesia Build Healthier Lives.

Our commitment goes beyond supplying fitness equipment.

We continuously invest in better products, professional education, and innovative wellness solutions to help individuals, businesses, and communities embrace healthier habits that last a lifetime.

Whether you're building a commercial fitness facility, creating a home gym, or developing a wellness program, PrimaFit is committed to being your trusted long-term partner.

A Message from Our Founder

"Our mission has always been to help people live healthier lives by combining expert coaching with premium fitness solutions.

We believe health extends beyond exercise. Daily movement, quality sleep, proper recovery, balanced nutrition, and consistent healthy habits all contribute to long-term well-being.

Since 1988, our goal has remained the same to make world-class fitness products, education, and wellness solutions accessible to more people across Indonesia. Every partnership we build reflects that commitment."