PrimaFit started in 1988 with an idea, and a vision - enjoyable fitness solutions for a health appearance and longevity. Equipment that will engage and inspire you to do more, to push yourself further, to build healthy habits. Out of this vision PrimaFit brought the world’s finest brands of fitness equipment to Indonesia. After establishing market dominance in hotels, resort, apartment and commercial fitness clubs, PrimaFit expanded to change the Indonesian retail experience, bringing improved health, appearance and longevity to a wider audience.

Sensing the need for improved skills, PrimaFit brought the first internationally recognized fitness instructor certification to Indonesia, assisting employment for many and improved health for even more!

Our long-standing commitment to bring the best fitness products and services to Indonesia has made us the number one commercial fitness equipment supplier and the fastest growing home use fitness provider in the archipelago. PrimaFit’s dedication is to constantly bring you better fitness equipments and services and also to help you improve you build healthy habits for healthy life.

The group has done this successfully through the network of Retail stores, as a Commercial supplier of premium brands with major gym chains like Celebrity Fitness and 5 star hotels, educational efforts at PrimaFit Academy, Fitness Clubs (Life Coach) and Polar Wearables and Resellers “Healthy Habit, Healthy Life” is a journey we are happy to follow together with the customers and clients - through our clubs, shops, home workouts, group activities and general education on fitness certification, and nutrition advice.


We Provide for You


Facility Design

After Sales Service



Our mission is to provide you with the coaching and great products to help you create a healthy lifestyle with healthy habits.

We do this with great coaching and great fitness products and all aspects of lifestyle to include daily steps—reduced sitting—quality sleep and a great relationship with food.

If you have any questions or need help with anything, contact me at brian@primafit.co.id.


Fitness Equipment & Accessories
Strength, Rigs & Racks
Cycling & Classes
Recovery, Wellness & Therapy
Click on the brand logo for product info

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